Serena Townhouses by Dubai Properties: Phases, Sizes, Prices

Serena is a completed Spanish and Mediterranean townhouse community in Serena, Dubailand, developed by Dubai Properties, part of Dubai Holding. It has more than 1,000 homes in three phases, Bella Casa, Casa Dora and Casa Viva, each with a private garden or yard. It suits families who want a gated community with shared pools, gyms and a small town centre.

Key takeaways

• Serena has more than 1,000 townhouses and semi-detached villas over about 8.2 million sq ft, in three completed phases: Bella Casa, Casa Dora and Casa Viva.
• Homes have 2, 3 or 4 bedrooms, every one with a maid's room, built-in wardrobes and a private garden or yard.
• In October 2026, two-bedroom homes were listed at typical asking prices of AED 2,500,000 to AED 2,799,000.
• In October 2026, three-bedroom homes were listed at typical asking prices of AED 3,100,000 to AED 3,550,000.
• Each phase has its own community centre with a pool, gym, play areas and a clinic, and the Spanish Plaza Hub holds shops and cafes.
• Developer: Dubai Properties, a subsidiary of Dubai Holding.

A Spanish village in Wadi Al Safa 7

Serena is a completed townhouse community in the Wadi Al Safa 7 district of Dubailand, at the junction of Al Qudra Road and Dubai Bypass Road (Emirates Road). It covers about 8.2 million sq ft and has more than 1,000 townhouses and semi-detached villas. They are arranged in clusters of four to six homes, so each cluster feels like a small village. The phases were launched one after another, with Casa Dora in 2016, and the community is now fully operational.

The look is Spanish and Mediterranean: terracotta roofs, stucco facades in sand and ochre tones, shaded courtyards and tiled detailing. Walkways link the clusters to the community centres, the Spanish Plaza Hub and the parks. Every home has a private garden or yard, built-in wardrobes and an open-plan layout, and every home includes a maid's room.

Bella Casa, Casa Dora and Casa Viva: the three phases

Serena was built in three phases, and all three are now completed and handed over. Ask which phase a home belongs to, because layouts and sizes differ.

• Bella Casa, the first phase, set the design style. It has two-bedroom and three-bedroom townhouses and three-bedroom semi-detached villas, with community pool areas and park-facing homes.
• Casa Dora launched on 3 September 2016 and has Portuguese-inspired touches and larger green courtyards. Type A is a three-bedroom semi-detached home of 2,271 sq ft. Type B is a three-bedroom end-unit townhouse of 1,936 sq ft, Type C a three-bedroom middle townhouse of 1,820 sq ft and Type D a two-bedroom middle townhouse of 1,513 sq ft. All have a maid's room.
• Casa Viva, the final phase, has about 500 homes and larger recreation areas. It offers a two-bedroom townhouse of 1,877 sq ft, three-bedroom townhouses of 2,155 to 2,272 sq ft, a three-bedroom villa of 2,569 sq ft and a four-bedroom townhouse of about 3,085 sq ft, all with a maid's room.

Asking prices in October 2026

Asking prices are what owners want, not what homes sell for. In October 2026, listings in Serena ranged from AED 2,500,000 to AED 4,100,000. The figures below come from listings seen in the latest 90 days.

• Two-bedroom homes: 44 listings, typical asking prices of AED 2,500,000 to AED 2,799,000, a median of AED 2,687,000, and typical sizes of 1,857 to 1,899 sq ft.
• Three-bedroom homes: 101 listings, typical asking prices of AED 3,100,000 to AED 3,550,000, a median of AED 3,470,000, and typical sizes of 2,012 to 2,832 sq ft.
• Four-bedroom homes: 6 listings, typical asking prices of AED 4,550,000 to AED 4,650,000, a median of AED 4,600,000, and typical sizes of 2,975 to 3,086 sq ft.

Two homes with the same bedroom count can differ in phase, plot position and condition, so ask for the phase and home type before you compare prices. Rents change with the phase, the bedroom count and the lease date. Message us for current asking rents.

A home priced at the top of its range may have a larger plot, a better position or a renovated interior, but only a viewing and the title deed details will tell you.

The Spanish Plaza Hub and three community centres

The Spanish Plaza Hub is the social and shopping centre of Serena, where the community meets Emirates Road. It has restaurants, neighbourhood cafes, retail outlets and convenience services, including a Geant Express supermarket, Papa John's, Serena Cafe, ATMs and a florist.

Each phase has its own community centre with swimming pools, a gym, children's play areas with shaded playgrounds and a healthcare clinic. The community also has a basketball court, a tennis court, jogging tracks and trails, barbecue and picnic areas, and parks. A mosque sits in the community centre, and the homes have 24/7 gated security.

Ask which community centre your home uses, and whether access depends on the phase.

Roads, schools and clinics around Serena

Al Qudra Road (D63), Dubai Bypass Road (Emirates Road, E611) and Sheikh Mohammed Bin Zayed Road serve the area. Communities around Serena include Rukan, The Sustainable City, Arabian Ranches 2, Cherrywoods and Reem Dubai.

Blossom Nursery is inside Serena. Schools around the community include GEMS Metropole School (British curriculum), Fairgreen International School (IB curriculum) and South View School (British curriculum). For healthcare, Aster Clinic, Mediclinic Parkview Hospital and Emirates Hospital Day Surgery & Medical Center serve the area. Other places in this part of Dubailand include Arabian Ranches Golf Club, Dubai Miracle Garden, IMG Worlds of Adventure and Global Village.

Test your own route to school and work at the hours you would travel. Serena is a gated community, so also ask how visitor access and deliveries work.

Dubai Properties, part of Dubai Holding

Dubai Properties began operating in 2002 as Estithmaar Realty and took its current form in 2005. It is a subsidiary of Dubai Holding, which was established in 2004. Dubai Holding Real Estate now brings Nakheel, Meraas and Dubai Properties under one platform. Dubai Properties' portfolio includes Jumeirah Beach Residence, Business Bay, City Walk, Villanova, Mudon and Al Waha. Jumeirah Beach Residence has 40 towers for about 15,000 residents, and City Walk covers 10 million sq ft.

Dubai Holding has a developer page on our site.

Other projects by Dubai Properties

These projects have pages on our site:

• La Quinta in Villanova, completed
• La Rosa in Villanova, completed
• La Rosa 6 in Villanova, completed
• La Rosa Phase 2 By Dubai Properties in Villanova, completed
• La Vie in Jumeirah Beach Residence, completed

Other buildings in Serena you can compare

Each phase has a page of its own, and comparing them helps because layouts, sizes and prices differ from phase to phase. Walk through at least two phases before you decide. These are the other Serena pages:

• Bella Casa at Serena, completed, by Dubai Properties
• Serena Casa Dora, completed, by Dubai Holding
• Casa Viva at Serena, completed, by Dubai Properties

A checklist before you rent or buy a home in Serena

1. Find out the phase, the home type and the exact plot, and ask for the floor plan and the built-up area.
2. If you are buying, ask to see the title deed and check that the seller's name matches the owner on it.
3. Ask for the community service charge budget and what it covers.
4. Ask which community centre, pool and gym your home uses, and whether any fee applies.
5. Ask how parking is allocated for your home and where visitors park.
6. Look at the garden or yard, the boundaries and the maid's room, and ask what has been changed since handover.
7. Visit on a weekday morning, an evening and a weekend, and drive to your school or work at those hours.
8. Check the condition of the roof, the air conditioning and the finishes.
9. If you are renting, ask what the rent includes, then register the lease in Ejari and keep the contract and every receipt.
10. If you are buying, complete the transfer through Dubai Land Department and check that the new title deed carries your name.

Keep a dated note of every answer, with the name of the person who gave it, and compare homes on the same list. Asking prices change, and a figure without a date is hard to rely on.

Next steps for Serena

See the Serena building page and the Serena area page.

Want the latest asking prices or floor plans for Serena? Message us on WhatsApp and we'll send them, or ask Sophia on aigentsrealty.com.

FAQ

Who developed Serena?

Serena was developed by Dubai Properties, a subsidiary of Dubai Holding.

What are the three phases of Serena?

The phases are Bella Casa, Casa Dora and Casa Viva, and all three are completed and handed over.

How many bedrooms do homes in Serena have?

Homes in Serena have 2, 3 or 4 bedrooms, and every home includes a maid's room and a private garden or yard.

What did homes in Serena cost to buy in October 2026?

In October 2026, two-bedroom homes were listed at typical asking prices of AED 2,500,000 to AED 2,799,000 and three-bedroom homes at AED 3,100,000 to AED 3,550,000. Asking prices are not sale prices.

What is the Spanish Plaza Hub in Serena?

It is the shopping and social centre where Serena meets Emirates Road, with restaurants, cafes, a supermarket, ATMs and a florist.

What is the rent for a home in Serena?

Rents change with the phase, the bedroom count and the lease date, so message us for current asking rents.

Are there schools and healthcare facilities around Serena?

Blossom Nursery is inside Serena, and GEMS Metropole School, Fairgreen International School and South View School are around the community, as are Aster Clinic and Mediclinic Parkview Hospital.