Serena

Serena is a Spanish and Mediterranean-inspired master-planned townhouse community in Dubailand, developed by Dubai Properties — a subsidiary of Dubai Holding, the global investment conglomerate. Spanning approximately 8.2 million square feet at the intersection of Al Qudra Road and Dubai Bypass Road (Emirates Road), Serena delivers over 1,000 residential units across three distinct phases: Bella Casa, Casa Dora, and Casa Viva. Each phase draws from a unique Mediterranean architectural heritage while sharing the community's signature terracotta roofs, stucco facades, shaded courtyards, and clustered residential arrangements.

**TL;DR: Serena by Dubai Properties (Dubai Holding) is an 8.2-million-sq-ft Spanish/Mediterranean townhouse community in Dubailand with 1,000+ freehold units across three phases (Bella Casa, Casa Dora, Casa Viva).

Project Overview and Key Statistics

Serena comprises over 1,000 townhouses and semi-detached villas arranged in intimate clusters of four to six units each, creating a village-like residential environment that prioritizes privacy, community, and indoor-outdoor living. The community launched with Bella Casa (Phase 1), followed by Casa Dora (launched September 3, 2016), and concluded with Casa Viva (Phase 3, approximately 500 units). All three phases are now completed and handed over, with the community fully operational.

Unit configurations span 2-bedroom, 3-bedroom, and 4-bedroom townhouses and villas, all including maid's rooms. Every home features a private landscaped garden or yard, built-in wardrobes, open-plan layouts emphasizing indoor-outdoor flow, and the Mediterranean-inspired design elements that define the community's architectural identity.

Bella Casa (Phase 1)

The inaugural phase established Serena's design vocabulary with Mediterranean-inspired facades, offering 2-bedroom and 3-bedroom townhouses alongside 3-bedroom semi-detached villas. Community pool areas and park-view orientations characterize this phase.

Casa Dora (Phase 2)

Launched on September 3, 2016, Casa Dora introduces Portuguese-inspired design elements with larger green courtyards and homes arranged in intimate clusters:

| Type | Configuration | Size (sq ft) | |------|--------------|---------------| | Type A | 3-Bed + Maid's, Semi-Detached | 2,271 | | Type B | 3-Bed + Maid's, End-Unit Townhouse | 1,936 | | Type C | 3-Bed + Maid's, Middle Townhouse | 1,820 | | Type D | 2-Bed + Maid's, Middle Townhouse | 1,513 |

Casa Viva (Phase 3)

The final phase, encompassing approximately 500 units, blends modern design touches with Spanish architectural heritage and introduces expanded recreational zones:

| Configuration | Size (sq ft) | |--------------|---------------| | 2-Bed Townhouse + Maid's | 1,877 | | 3-Bed Townhouse + Maid's | 2,155 – 2,272 | | 3-Bed Villa + Maid's | 2,569 | | 4-Bed Townhouse + Maid's | ~3,085 |

Architectural Design and Mediterranean Character

Serena's design vocabulary draws directly from the villages of Spain, Portugal, and the broader Mediterranean basin. The architectural language includes:

• Terracotta roofs that create the warm, earthy roofline characteristic of Mediterranean settlements
• Stucco facades in warm sand and ochre tones
• Shaded courtyards that serve as transition zones between public and private spaces
• Tiled roofs and elegant detailing referencing traditional Iberian craftsmanship
• Clustered arrangements of 4-6 units creating intimate neighborhood pockets
• Private gardens and yards for each home, extending living space outdoors
• Open-plan interiors with ample natural light and cross-ventilation
• Built-in wardrobes and generous in-home storage throughout

The community planning prioritizes pedestrian movement, with walkways connecting residential clusters to community centres, the Spanish Plaza Hub, and recreational facilities.

Location and Connectivity

Serena occupies a strategic position at the intersection of Al Qudra Road (D63) and Dubai Bypass Road (Emirates Road/E611) in the Wadi Al Safa 7 district of Dubailand:

| Destination | Travel Time | |-------------|-------------| | Mall of the Emirates | ~20 minutes | | Downtown Dubai / Dubai Mall | ~27 minutes | | Dubai International Airport (DXB) | ~30 minutes | | Al Maktoum International Airport (DWC) | ~25 minutes |

Adjacent Communities:

• Rukan Community: 0.8 km
• The Sustainable City: 1 km
• Arabian Ranches 2: 1.5 km
• Cherrywoods: 2.2 km
• Reem Dubai: 2.9 km

Educational Institutions:

• Blossom Nursery (within Serena community)
• GEMS Metropole School (British curriculum)
• Fairgreen International School (IB curriculum)
• South View School (British curriculum)

Healthcare:

• Aster Clinic (nearby)
• Mediclinic Parkview Hospital (~15 minutes)
• Emirates Hospital Day Surgery & Medical Center

Nearby Attractions:

• Arabian Ranches Golf Club (18-hole and 9-hole courses)
• Dubai Miracle Garden (world's largest natural flower garden)
• IMG Worlds of Adventure (world's largest indoor theme park)
• Global Village (seasonal multicultural festival park)

Spanish Plaza Hub and Community Amenities

The Spanish Plaza Hub serves as Serena's vibrant social and commercial heart, located where the community meets Emirates Road. Designed with Spanish-themed architecture, the plaza houses an array of restaurants, neighborhood cafes, retail outlets, and convenience services including Geant Express supermarket, Papa John's, Serena Cafe, ATMs, and a florist.

Three Community Centres — one per phase — each feature:

• Swimming pools
• Gymnasiums and fitness centres
• Children's play areas with shaded playgrounds
• Healthcare clinics

Sports and Recreation:

• Basketball court
• Tennis court
• Jogging tracks and walking trails throughout the community
• BBQ and family picnic areas
• Landscaped parks and green spaces

The Serena Marketplace provides additional retail and dining experiences, healthcare facilities, pharmacies, and convenience outlets, ensuring residents have comprehensive daily services within the community.

Religious Facilities: A local mosque within the Serena community centre serves residents, with Arabian Ranches 2 and Al Madinah Al Mustadama Mosques accessible within approximately 8 minutes by car.

Sale Prices

| Bedroom Type | Price Range (AED) | |-------------|------------------| | 2-Bedroom | 1,650,000 – 1,920,000 | | 3-Bedroom | 1,850,000 – 2,850,000 | | 4-Bedroom | 2,600,000 – 4,999,999 |

Annual Rental Rates

| Bedroom Type | Annual Rent (AED) | |-------------|------------------| | 2-Bedroom | 100,000 – 145,000 | | 3-Bedroom | 185,000 – 250,000 | | 4-Bedroom | 150,000 – 170,000 |

Developer Profile: Dubai Properties

Dubai Properties operates as a subsidiary of Dubai Holding, the global investment holding company established in 2004 with interests spanning 24 countries. Dubai Properties commenced operations in 2002 as Estithmaar Realty before evolving into its current form in 2005. Dubai Holding Real Estate now unifies Nakheel, Meraas, and Dubai Properties under a single platform, creating one of the region's most powerful real estate ecosystems.

Dubai Properties' portfolio includes some of Dubai's most recognizable developments: Jumeirah Beach Residence (JBR) — acclaimed as the world's largest single-phase residential project, accommodating 15,000 residents across 40 towers — Business Bay, City Walk (10 million square feet), Villanova, Mudon, Al Waha, and contributions to Palm Jumeirah. The developer specializes in family-oriented destinations and residential communities that prioritize accessibility, community engagement, and long-term livability.

Investment Potential and Market Analysis

Serena delivers competitive returns within Dubai's townhouse and villa market:

Serena is competitively priced compared to similar townhouse communities such as Mudon and Arabian Ranches 3, offering a compelling value proposition for families seeking Mediterranean-inspired villa living with comprehensive community infrastructure. The community's proximity to major road networks (Al Qudra Road, Emirates Road, and Sheikh Mohammed Bin Zayed Road) ensures strong connectivity, while the completed status of all three phases eliminates construction and handover risk.