AJG Development — Ambitious Projects, Genuine Quality, Dubai's Next Chapter

| Attribute | Detail | |---|---| | Developer | AJG Development | | Headquarters | Dubai, UAE | | Specialisation | Residential and mixed-use real estate development | | Brand Identity | AJG — Ambitious, Just, Genuine | | Development Philosophy | Delivering genuine quality through ambitious vision and just execution | | Target Markets | Dubai Freehold Zones — established and emerging growth corridors | | Investor Profile | Growth-focused investors, mid-market yield buyers, first-time property owners |

TL;DR Snapshot

| Question | Answer | |---|---| | Who is AJG Development? | A Dubai residential developer committed to ambitious projects delivered with genuine quality | | Core differentiator | The combination of ambition (scale of vision) and genuineness (quality of delivery) | | Target buyer | Investors seeking above-market specification at competitive price points | | Investment case | Ambitious locations + genuine quality = strong capital appreciation and rental demand | | Yield profile | 6.5%–8.5% gross yield across residential portfolio |

AJG Development — Ambition as a Development Philosophy

In real estate development, ambition and quality are often presented as opposites — as if a developer must choose between thinking big and building well. AJG Development was founded on the rejection of this false choice, and the conviction that the most enduring and rewarding developments in any market are those that marry genuine ambition of vision with genuine quality of execution.

The AJG initials stand for three values that define the company's character:

Ambitious — AJG Development does not pursue the easiest sites, the most conventional designs, or the most conservative specifications. The company targets development opportunities that represent a genuine step-change in what is available in a particular location or market segment — bringing ambition to the question of what a neighbourhood could be, not just what it currently is.

Just — In its dealings with buyers, contractors, communities, and partners, AJG operates with transparency and fairness. Just pricing means buyers pay what the product is worth, not what marketing will sustain. Just contracting means suppliers are paid on time and treated with professional respect. Just development means the community benefits, not just the balance sheet.

Genuine — AJG's quality is genuine: not marketing imagery of quality but actual, measurable, deliverable quality. Genuine finishes that perform in Dubai's climate. Genuine amenities that are maintained in operation. Genuine service that continues after the sales team has moved to the next project.

AJG's Market Positioning — The Value-Quality Intersection

AJG Development has identified and committed to the most compelling intersection in Dubai's residential market: the space between mid-market affordability and genuine premium specification. This positioning delivers a product that:

• Costs less than luxury developers charge
• Delivers more than mid-market competitors provide
• Attracts the professional tenant who could afford a luxury building but prefers not to pay the luxury premium for equivalent or greater quality

This value-quality intersection is the most defensible and most rewarding position in any property market — the product that requires no price discount to attract buyers because it delivers superior value at its stated price.

AJG's Site Selection Philosophy

AJG Development identifies development sites through a disciplined location-scoring methodology focused on emergence — locations that are clearly becoming more valuable rather than locations that are already fully valued:

| Location Factor | AJG Threshold | |---|---| | Infrastructure Velocity | Government infrastructure spending within 2km in the last 24 months | | Metro Proximity | Within 1km of existing or committed (funded) metro station | | Employment Drive Time | ≤ 22 minutes to top-3 Dubai business districts | | Supply Constraint | Below-average development pipeline density within 500m | | Lifestyle Anchor | Beach, park, marina, or major retail within 15 min | | Community Maturity | Functional community services (supermarket, pharmacy) established |

Sites that score highly on emergence indicators — where infrastructure is being upgraded, where metro is coming, where retail is opening — provide buyers with the combination of existing functionality and future uplift that AJG's investor clients value most.

Development Programme — AJG Residential Specification

| Element | AJG Standard | |---|---| | Tower Height | 20–35 storeys | | Unit Mix | Studios, 1BR, 2BR, select 3BR | | Studio Size | 450–560 sq ft | | 1BR Size | 780–980 sq ft | | 2BR Size | 1,250–1,550 sq ft | | Ceiling Height | 2.85 m minimum | | Balcony | All units — minimum 1.5 m depth | | Flooring | Large-format porcelain — living areas and corridors | | Kitchen | Fully fitted: cabinetry, stone worktops, integrated appliances | | Bathroom | Full-height tiles, European-branded sanitaryware, rain shower | | Smart Home | Video intercom, smart meter, app-controlled AC | | Parking | 1 per unit, covered, CCTV monitored |

Amenity Programme — Genuine, Not Performative

AJG Development's amenity strategy distinguishes between amenities that are genuinely used and valued by residents (retained) and amenities that are added to marketing lists but rarely used in practice (excluded). This discipline produces buildings where every facility is maintained in active operation because every facility was designed to be actively used.

| Amenity | AJG Standard | |---|---| | Swimming Pool | Heated, communal — adults and leisure zones | | Gym | Full cardio and weight training equipment — maintained | | Yoga & Stretch Room | Dedicated space — programmed classes, open access | | Children's Play | Both indoor and outdoor — age-appropriate, maintained | | Residents' Lounge | Social space — comfortable, Wi-Fi, coffee station | | Sky Terrace | Rooftop access — sunset seating, BBQ provision | | Co-Working Corner | Work-from-home friendly — tables, power, connectivity | | Concierge | 24/7 — genuine service, not just parcel storage | | EV Charging | 20% of parking bays with Level 2 chargers | | Bicycle Storage | Ground floor, secure, pump and basic tools available |

Investment Case — AJG's Return Profile

The Value-Quality Yield Advantage

The value-quality positioning that AJG targets — delivering genuine premium specification at mid-luxury pricing — creates a yield profile that is among the most attractive in Dubai's residential market:

• Purchase prices are below full-luxury comparables (improving the yield ratio)
• Rental achievements approach luxury levels (because quality tenants pay for quality)
• Vacancy rates are among the lowest (because quality at fair pricing attracts quick re-letting)
• Maintenance costs are competitive (because genuine quality materials require less remedial maintenance)

Gross Yield Benchmarks

| Unit Type | Location | Estimated Gross Yield | |---|---|---| | Studio (450–560 sq ft) | Metro-adjacent | 7.2%–8.8% | | 1 Bedroom (780–980 sq ft) | Established corridor | 6.5%–8.0% | | 2 Bedroom (1,250–1,550 sq ft) | Premium location | 5.8%–7.2% |

5-Year Capital Appreciation AJG's focus on emergence locations — targeting sites where infrastructure investment and community maturation will drive values over the next 5–7 years — creates a capital appreciation story that is supported by confirmed infrastructure delivery rather than speculative market movement.

Drive-Time Connectivity

| Destination | Approx. Drive Time | |---|---| | Downtown Dubai / Burj Khalifa | 12–22 min | | DIFC / Business Bay | 12–20 min | | Dubai Marina / JBR | 12–22 min | | Dubai International Airport | 15–25 min | | Mall of the Emirates | 10–18 min | | Dubai Hills Mall | 10–18 min | | JLT / DMCC Metro | 10–18 min | | Expo City Dubai | 18–30 min |

Sustainability — Ambitious Targets for a Genuine Commitment

AJG Development's sustainability programme reflects the same ambitious + genuine philosophy that guides its residential development:

| Initiative | AJG Target | |---|---| | Green Building | Dubai Al Sa'fat Pearl 3 minimum for all new projects | | Solar Energy | Rooftop PV covering 40% of common area electricity demand | | Water | Greywater reclamation for irrigation, WELS-A rated fixtures | | Materials | Minimum 30% recycled content in non-structural materials | | Waste | Construction waste management plan — 70% recycling target | | Landscape | 100% native/drought-tolerant species — zero long-term irrigation | | EV | 20% parking bays with Level 2 chargers from Year 1 |

Frequently Asked Questions

Q: What does AJG stand for? A: AJG represents the three founding values: Ambitious (scale of vision), Just (fairness in all dealings), and Genuine (authentic quality in every delivery). These are not marketing words — they are the operating principles that guide every AJG decision.

Q: Is AJG Development RERA-registered? A: Yes. AJG Development is registered with Dubai's Real Estate Regulatory Agency, with all off-plan projects registered and escrow accounts maintained in compliance with UAE regulations.

Q: What payment plans does AJG offer? A: AJG typically offers construction-linked payment plans with accessible entry — commonly 20/40/40 structures, with some projects featuring post-handover instalment options.

Q: How does AJG ensure quality is delivered, not just promised? A: AJG employs an independent quality inspector at key construction milestones — slab pour, MEP completion, fit-out completion — ensuring that the build matches the specification. Pre-handover walkthroughs against a detailed snagging checklist are conducted before any key handover.

Q: What distinguishes an AJG unit from other mid-market Dubai developments? A: The specification — genuine premium materials, actual integrated appliances, full-height bathroom tiles, stone worktops — at pricing that does not reflect the full luxury premium. This is the genuine quality in the AJG promise.

Q: Are AJG properties suitable for short-term rental? A: AJG builds in locations and to standards that make short-term rental (holiday home) licensing viable and commercially attractive. DTCM holiday home licensing is supported for buyers who wish to operate in this mode.

Conclusion — Ambitious. Just. Genuine.

In Dubai's property market, ambition without quality produces impressive launches and disappointing handovers. Quality without ambition produces well-built products in the wrong locations at the wrong price points. AJG Development has chosen to be both — building projects that are ambitious in their location vision and genuine in their quality delivery.

For investors who have tired of choosing between ambition and quality — between exciting locations and reliable specification — AJG Development is the developer who has resolved that choice. Ambitious locations. Just pricing. Genuine quality.

AJG. Ambitious. Just. Genuine.