The EDGE Select Group

Project Overview The EDGE by Select Group is an off-plan twin-tower residential development rising in the heart of Business Bay, Dubai. Conceived as a vibrant, design-led address on the edge of Downtown Dubai and Business Bay, the project comprises two architecturally striking towers, Tower A and Tower B, dedicated to a curated collection of one- and two-bedroom residences. Now sold out at the off-plan stage, The EDGE captured strong buyer demand thanks to its bold, eclectic interior styling, its prime canal-side positioning and the trusted track record of Select Group, one of Dubai's most established private developers. Every residence is crafted with a confident, contemporary aesthetic that blends playful colour, refined materials and floor-to-ceiling glazing to frame some of the city's most iconic views.

Prime Location & Connectivity The EDGE enjoys a coveted position in Business Bay, the dynamic central business and lifestyle district that sits directly alongside Downtown Dubai. Residents are placed within easy reach of the Burj Khalifa, The Dubai Mall and the Dubai Water Canal, with the development's renders showcasing direct sightlines to the Burj Khalifa, the canal and the surrounding Business Bay skyline. This central location offers the rare combination of a waterfront setting and immediate access to the city's commercial core, premium dining, retail and entertainment, while major road arteries keep the wider emirate within convenient reach. Living on the EDGE of Downtown means the best of Dubai's landmark attractions and the energy of Business Bay are quite literally on the doorstep.

Premium Unit Layouts The development focuses on efficient, lifestyle-oriented homes, offering one-bedroom and two-bedroom apartments across its two towers. Interiors carry an eclectic, art-inflected design language, with open-plan living and dining spaces, integrated kitchens finished in rich tones with quality appliances, and bedrooms wrapped in expansive glazing that draws in natural light and skyline views. Statement lighting, textured rugs, sculptural furniture and curated colour palettes give each layout a distinctive personality rarely seen at this scale in Business Bay. Bathrooms are finished with terrazzo-style surfaces and designer fittings, while the residences are oriented to maximise the Burj Khalifa, Dubai Canal and Business Bay outlooks that define the address.

World-Class Amenities The EDGE delivers an exceptional lifestyle offering anchored by a leisure deck spanning over 61,000 square feet on the podium level, shared between the two towers. Wellness and recreation are central to the concept, with a fully equipped indoor gymnasium, an outdoor fitness area, a dedicated yoga studio and a serene swimming pool framed by lush landscaping and palm-lined surroundings. Sporting facilities extend to padel courts and multi-use courts, while social spaces include a stylish games room, a multipurpose social lounge, co-working areas and barbecue zones. Designer lobbies, considered corridors and lift lobbies extend the project's distinctive interior identity throughout the common areas, creating a cohesive and elevated resident experience from the moment of arrival.

Investment Outlook The EDGE represents a compelling Business Bay opportunity backed by Select Group, a developer with a long-standing portfolio of completed waterfront and urban residences in Dubai. The project's sold-out off-plan status underscores the strength of demand for well-designed, centrally located one- and two-bedroom homes in one of the city's most liquid rental and resale markets. With an investor-friendly 40/60-style payment structure offered during sales, a prime canal-side Business Bay address adjacent to Downtown Dubai, and an amenity programme that rivals larger flagship communities, The EDGE is positioned as an attractive choice for both end-users seeking a vibrant central lifestyle and investors targeting Dubai's enduringly strong Business Bay segment.