Emaar Launches Serro at The Heights Country Club: Luxury Living in Dubai South

A New Era of Luxury in Dubai South

Dubai's luxury real estate landscape is undergoing a significant transformation, moving from high-density urban high-rises to low-density, wellness-oriented suburban enclaves. Leading this evolution is Emaar Properties, the master developer behind some of the city's most iconic landmarks. As part of its ambitious Emaar new launches 2026 portfolio, the developer has unveiled Serro at The Heights Country Club, a brand-new residential sanctuary that sets a new global benchmark for wellness-centric luxury living.

Located within the sprawling and highly exclusive master community of The Heights Country Club & Wellness in Dubai South, Serro represents a premier choice for discerning homebuyers and institutional investors alike. By merging avant-garde architecture, state-of-the-art health infrastructure, and serene suburban settings, Emaar has designed a neighborhood that doesn't just offer homes, but fosters a holistic lifestyle geared toward longevity and well-being.

The Vision: Emaar Heights Country Club & Wellness

Spanning a monumental 81 million square feet with a total development value exceeding AED 55 billion, the Emaar Heights Country Club & Wellness is one of the most high-profile and strategically significant new master developments in Dubai's history. Officially registered as part of the expanding Dubai South region, this visionary "wellness city" is a cornerstone of the Dubai 2040 Urban Master Plan, which prioritizes sustainable growth, micro-climate control, and the enhancement of residents' quality of life.

The master development is uniquely characterized by its massive scale of open spaces, featuring over 1.36 million square meters of dedicated recreational greenways, landscaped parks, and ecological sanctuaries. Unlike the traditional car-dependent neighborhoods of central Dubai, Emaar Heights Country Club is built around a pedestrian-first design, encouraging residents to walk, cycle, and spend time in nature.

Residential Offerings: Serro at The Heights Country Club

As the newest luxury addition to the master plan, Serro at The Heights Country Club offers a diverse portfolio of premium residences tailored to elite buyers. The development features a sophisticated mix of configurations, ranging from sleek, contemporary apartments to spacious standalone Dubai South luxury villas.

Luxury Apartments

For those seeking a low-maintenance, high-luxury lifestyle, Serro introduces a premium selection of modern residences.

• Studios: Ranging from 400 to 500 square feet, offering optimal space utilization and high-end finishes.
• 1-Bedroom Apartments: Spanning 700 to 900 square feet, featuring open-plan living areas and private balconies.
• 2-Bedroom Apartments: Ranging from 1,000 to 1,300 square feet, designed with master suites, high ceilings, and expansive floor-to-ceiling windows.

The starting price for these high-rise luxury apartments is set from AED 3,979,556, presenting a competitive entry point into this ultra-exclusive community.

Premium Villas

To cater to growing families and high-net-worth individuals, Serro also features a signature collection of 3-, 4-, and 5-bedroom standalone villas. Each villa is designed with a "refined-organic" architectural aesthetic, prioritizing:

• Spacious Layouts & Private Gardens: Allowing residents to experience seamless indoor-outdoor living.
• Natural Light: Soaring double-height ceilings and massive glass facades that flood the interiors with natural daylight.
• Premium Materials: Sleek, sustainable construction materials and imported fixtures that elevate the luxury quotient.

World-Class Wellness Amenities and Lifestyle

At the heart of Serro's appeal is its unprecedented commitment to a healthy, active lifestyle. Residents enjoy direct, exclusive access to a comprehensive suite of resort-style wellness facilities:

• The Grand Wellness Centre & Clubhouse: A state-of-the-art social hub featuring advanced fitness technology, specialized studios for yoga, Pilates, and meditation, and a luxury spa offering personalized holistic treatments.
• Wellness Water Features: The community is centered around spectacular water bodies, including a tranquil Wellness Lake and a dedicated Yoga Lake, designed to create a cooling micro-climate and a peaceful visual anchor.
• Active Recreation: Over 38 kilometers of integrated cycling tracks and shaded running trails weave through the community, connecting the residential sectors with multiple padel courts, tennis courts, and kids' playscapes.
• Retail & Gourmet Dining: A planned 40,000 square meter retail district within the community will offer residents access to organic gourmet cafes, boutique retail strips, and sustainable fine-dining options.

Strategic Location and Connectivity

While Serro at The Heights Country Club feels like a secluded, tranquil retreat, it occupies a highly strategic position at the intersection of Dubai's key transport arteries.

• Federal Highway Intersection: Located at the junction of Emirates Road (E611) and Expo Road (E77), providing immediate, high-speed access to the rest of the emirate.
• Al Maktoum International Airport (DWC): Reachable in just 10 minutes, making it an address for frequent flyers and aviation executives.
• Expo City Dubai: Situated a mere 15 minutes away, offering easy access to major exhibition centers, corporate hubs, and dining spaces.
• Central Dubai: Residents can commute to both Downtown Dubai and Dubai Marina in approximately 25 to 30 minutes.

This logistical advantage ensures that the community is perfectly positioned to benefit from the massive expansion of the Al Maktoum International Airport, which is slated to become the world's largest airport hub.

Investment Potential and Market Value

Dubai South is currently experiencing an unprecedented wave of capital appreciation, and Serro at The Heights represents a blue-chip off-plan investment opportunity. Backed by Emaar's legacy of delivering high-quality master-planned communities, the project is poised for significant capital preservation and strong returns.

• Rental Yield Estimate: Market data indicates a projected rental yield of 6.50% for properties in this district, driven by high demand from affluent professionals seeking wellness-integrated homes.
• Appreciation Forecast: Backed by the ongoing infrastructure development in Dubai South, the area is forecasted to see a steady 5.00% annual capital appreciation.
• Flexible Payment Plan: Emaar offers an attractive 80/20 payment structure consisting of:
  • 10% Down Payment (on booking)
  • 70% During Construction
  • 10% On Handover
• Completion Timeline: The project is under construction with an expected handover date in Q1 2030.