The First Collection DSC

TL;DR — The First Collection DSC, Dubai Sports City: A 28-storey luxury hotel-apartment development by The First Group in Dubai Sports City. 488 fully furnished studios and 1-bedroom suites from AED 1.6M. Q4 2027 delivery. Three pools (2 outdoor, 1 indoor), spa, wellness zones, signature restaurants, The Nest Club Lounge, co-working spaces, and exclusive Soluna Beach Club access on Palm Jumeirah. Fully managed hotel-residences with 60/40 payment plan.

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Introduction: The First Group's Next-Generation Hotel-Apartment in Dubai Sports City

The First Collection DSC is The First Group's flagship Dubai Sports City development — a 28-storey luxury hotel-apartment tower that extends the developer's proven strategy of delivering fully managed, fully furnished, hotel-standard residential investments in Dubai's sports lifestyle corridor. Building on the success of The Bridge (also in Dubai Sports City, completed 2013), The First Collection DSC represents a significant evolution in product offering: larger floor plates, deeper wellness programming, a branded restaurant and club lounge operation, and — most distinctively — exclusive Soluna Beach Club access on Palm Jumeirah for all residents.

The First Group has established itself as one of Dubai's most recognised specialists in the hotel-residence investment category, a product type that combines the rental income profile of a serviced apartment with the capital ownership structure of freehold real estate. The company's approach — designing for yield, delivering fully furnished, managing professionally — has generated a loyal investor base that has followed the developer from project to project across its Dubai and UK portfolios.

With 488 units across a dedicated studio and 1-bedroom configuration range, The First Collection DSC creates a focused, operationally efficient hotel-residence asset rather than the fragmented mixed-use complex that can dilute management quality. Every unit is a hospitality product first, designed to be rented, managed, and maintained to the standard that delivers premium short-term and corporate rental yields.

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Location: Dubai Sports City — Sports-Lifestyle Living Adjacent to Championship Venues

Dubai Sports City is a purpose-built sporting and lifestyle district in Al Hebiah Fourth — a community planned from inception around sports infrastructure, residential communities, retail, schools, and leisure, creating a unique urban ecosystem where sporting venues and residential addresses are genuinely integrated rather than merely adjacent.

Key distances from The First Collection DSC:

| Destination | Approximate Travel Time | |---|---| | Dubai International Cricket Stadium | Walking distance / 3 minutes | | Els Club Golf Course | 3–5 minutes | | Hamdan Sports Complex | 5–8 minutes | | Motor City | 8–10 minutes | | Arabian Ranches | 10–12 minutes | | Mall of the Emirates | 12–15 minutes | | Dubai Marina / JBR | 15–18 minutes | | Palm Jumeirah | 18–22 minutes | | Downtown Dubai / Burj Khalifa | 25–28 minutes | | Al Maktoum International Airport (DWC) | 18–22 minutes | | Dubai International Airport (DXB) | 30–35 minutes |

The International Cricket Stadium and Els Club Golf Course are immediately adjacent — The First Group deliberately targets their Sports City projects to locations that maximise these sporting venue relationships, knowing that proximity to major sports events is a material driver of short-term rental occupancy and premium pricing during tournament periods.

Sheikh Mohammed Bin Zayed Road (E311) provides the primary highway connection, placing Dubai Marina 15–18 minutes away and Al Maktoum International Airport 18–22 minutes — an airport proximity that rivals Palm Jumeirah for international visitors.

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The Soluna Beach Club Differentiator: Palm Jumeirah Access for Every Resident

The First Collection DSC's most exceptional amenity offering is not within the building itself — it is the exclusive access to Soluna Beach Club on Palm Jumeirah, provided to all building residents as part of their ownership and residency rights.

Soluna Beach Club is a premium beach destination on Palm Jumeirah — one of Dubai's most coveted social and leisure addresses. Access to the Palm Jumeirah beach club infrastructure typically requires either residency on the Palm itself, expensive membership fees, or per-visit entrance charges at premium day rates. The First Collection DSC provides this access as a standard residential benefit — meaning every studio and 1-bedroom owner has a beach club on Palm Jumeirah as part of their building's amenity package.

For investors targeting short-term rental yields, this Palm Jumeirah beach club access is a material marketing advantage — a selling point that effectively gives The First Collection DSC an amenity credential typically reserved for properties priced at multiples of the building's launch pricing. For renters comparing furnished apartments in Dubai Sports City with access to Palm Jumeirah versus those without, the beach club access is a demonstrable reason to select this building over alternatives.

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Architecture & Unit Mix: 28 Floors, 488 Furnished Hotel-Residences

The First Collection DSC's 28-storey tower houses 488 units across two focused configurations:

Unit specifications:

| Type | Size Range | Starting Price | |---|---|---| | Studio Suite | 400 – 500 sq ft | From AED 1,600,000 | | 1-Bedroom Suite | 600 – 800 sq ft | AED 2,200,000+ |

Every unit is delivered fully furnished to international hotel standards — high-end contemporary FF&E, designer bedding and textiles, fully equipped kitchen, appliance suite, and the aesthetic coherence that comes from professional interior specification. For buy-to-let investors, this eliminates the furnishing investment (typically AED 50,000–150,000 for a studio in this category) and allows immediate rental activation from handover.

Private balconies on each unit offer panoramic views of the Els Club Golf Course's championship fairways — a view combination (golf course from a hotel-style furnished apartment) that provides genuinely premium photographic presentation for short-term rental listings on Airbnb, Booking.com, and Expedia.

The building's hotel-grade construction standard includes soundproofing between units, hotel-specification mechanical systems, and the operational infrastructure that professional hospitality management requires — purpose-built rather than retrofitted.

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Amenities: Three Pools, Spa, Club Lounge, and Professional Hospitality Operations

The First Collection DSC's amenity programme is designed around the operational standard of a full-service hotel:

Two Outdoor Temperature-Controlled Swimming Pools: Year-round aquatic amenity with climate control — allowing pool use throughout Dubai's summer months (May–September) as well as the outdoor season (October–April). Two separate pools provide capacity for the building's 488-unit occupancy without overcrowding.

Indoor Swimming Pool: A third pool in an enclosed, climate-controlled environment — a premium amenity that provides a spa-quality aquatic option regardless of exterior weather conditions.

State-of-the-Art Fitness Center: Professional gym infrastructure supporting both resident and short-term guest fitness requirements.

Wellness Facilities: A comprehensive wellness programme including:

• Spa and relaxation zones with treatment facilities
• Steam, sauna, and thermal wellness areas

Signature Restaurants: On-site dining operated to hotel-brand standards, providing breakfast, lunch, and dinner options for residents and hotel guests without requiring travel.

The Nest Club Lounge: A branded social and relaxation lounge exclusively for building residents and hotel guests — providing a premium social environment that enhances the residential experience and serves as a workspace alternative during business hours.

Co-Working Spaces: Professional workspace environments within the building for residents working remotely or running small businesses — a provision that has become essential for the modern hotel-residence product.

Business Center: Formal meeting room and business services infrastructure.

24-Hour Reception: Hotel-standard front desk operations providing check-in, concierge, and resident services around the clock.

Valet Parking: Professional parking service at the building entrance.

Laundry Service: Hospitality-grade laundry and dry-cleaning services for residents and guests.

High-Speed WiFi: Building-wide wireless internet infrastructure appropriate to the needs of both corporate and leisure short-term rental guests.

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Investment Analysis: Hotel-Residence Yield Optimisation

The First Group's hotel-residence model is engineered for yield performance:

Dual rental channel strategy:

• Short-term rental (STR): Airbnb, Booking.com, and Expedia listings leveraging the building's hotel-brand management, Palm Jumeirah beach club access, Els Club golf views, and Sports City event calendar proximity.
• Long-term corporate rental: TECOM, DIFC, and UAE corporate sector professionals seeking managed, furnished accommodation on 6–12 month contracts.

Gross yield potential (2024–2025 market benchmarks):

• Studios (STR managed): AED 80,000–130,000 effective annual revenue
• Gross yield on AED 1.6M acquisition: 5.0–8.0% depending on occupancy and channel mix
• 1-bedroom: Higher absolute revenue, comparable yield on higher acquisition cost

The Bridge benchmark: The First Group's completed The Bridge in Dubai Sports City has documented gross yields of 8.4–8.6% — the most transparent performance reference available for The First Collection DSC's investment case.

Event-driven pricing: ICC international cricket matches, Dubai Desert Classic (Els Club), and Sports City hosted events create predictable peak pricing opportunities for STR operators. Professional hotel management maximises revenue capture during these periods.

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Payment Plan: 60/40 Structure

• 20% Down Payment on booking
• 40% During Construction (November 2023–Q3 2027)
• 40% On Handover (Q4 2027)

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Freehold Status and UAE Golden Visa

The First Collection DSC, when registered as freehold, provides:

• 2-Year Property Investor Visa on qualifying purchases
• 10-Year UAE Golden Visa on investments at or above AED 2,000,000
• Full ownership rights to sell, lease, or transfer the hotel-residence

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Why The First Collection DSC Stands Out

1. Soluna Beach Club on Palm Jumeirah — exclusive access to Palm Jumeirah's beach infrastructure without Palm residency.
2. Three pools (2 outdoor temperature-controlled + 1 indoor) — the most comprehensive aquatic infrastructure in Dubai Sports City's residential stock.
3. 488 fully furnished suites — immediate rental activation with hotel-standard FF&E.
4. The Nest Club Lounge — branded social infrastructure creating genuine residential lifestyle identity.
5. The First Group track record — The Bridge's 8.5% documented gross yield is the most relevant performance benchmark in the Sports City market.
6. Els Club Golf Course views — championship fairway panoramas from every unit.
7. Adjacent to International Cricket Stadium — event-driven STR pricing opportunities.
8. Co-working spaces and business center — infrastructure for the modern professional residential client.
9. Valet parking and 24-hour reception — hotel operational standards throughout building life.
10. Q4 2027 delivery with construction commenced November 2023 — progressed build timeline with manageable remaining construction period.

The First Collection DSC by The First Group is the most comprehensively specified hotel-residence investment in Dubai Sports City's current pipeline — combining The First Group's proven yield-engineering approach with Palm Jumeirah beach club access, three-pool aquatic infrastructure, and the sports event premium that no other Dubai location can replicate.