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Project in Business Bay
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UPSIDE Living
ReadyApartmentHandover: Jan 2023
Starting From
AED 2,100,000
1 active listings · updated May 26, 2026
Overview
UPSIDE Living is a completed residential tower by SRG Holding located in the heart of Business Bay, Dubais vibrant canal-side commercial and residential district. The 28-storey building offers a curated collection of fully furnished studio and one-bedroom apartments designed as…
Developer
Srg Holding Limited
Property type
Apartment
Unit mix
1 bedroom
Handover
Jan 2023
Total Units
527
Ownership
Freehold
Swimming PoolGymnasium24/7 SecurityCovered ParkingChildren's Play AreaLandscaped Gardens
Payment Plan
25%
On Booking
75%
Within 4 Months
Availability check
Get current release, stack, floor, and view pricing from our advisors.
Request latest price list
Buyer Intelligence
DLD registered transactionsMarket data updated May 12, 2026
Pricing
From AED 2.1M
Asking range tracked from 1 active listings across portals and developer releases.
Area PSF benchmark
AED 2,509
Business Bay 12-month registered-sales median price per square foot.
Avg AED 2,589 / sqft
Market liquidity
10.8K sales
AED 34.8B traded in Business Bay over the last 12 months.
4,040 sales in 6 months
Off-plan demand
63.3% share
63.3% of Business Bay sales in the last 12 months were off-plan transactions.
Buyer demand signal
Price momentum
+17.3% YoY
Area price-per-sqft movement is a market benchmark, not a return guarantee.
Active module
Transactions
Business Bay recorded 10.8K DLD-registered sales worth AED 34.8B over the last 12 months, with a median price of AED 2,509 per square foot. 63.3% of those sales were off-plan, and prices moved +17.3% year-on-year.
Area PSF benchmark
AED 2,509
Market liquidity
10.8K sales
Off-plan demand
63.3%
Price momentum
+17.3%
Recent registered transactions
DLD transactions linked to UPSIDE Living and its registered project record.
DLD linked salesas of Jun 30, 2026
| Date | Type | Unit | Beds | Size | Price | PSF |
|---|---|---|---|---|---|---|
| Jun 30, 2026 | Ready | - | 0 | 470 Sq Ft | AED 1,703,888 | AED 3,622 |
| Jun 30, 2026 | Ready | - | 0 | 531 Sq Ft | AED 1,920,888 | AED 3,620 |
| Jun 30, 2026 | Ready | - | 0 | 469 Sq Ft | AED 1,696,888 | AED 3,619 |
| Jun 18, 2026 | Ready | - | 0 | 531 Sq Ft | AED 1,934,888 | AED 3,646 |
| Jun 18, 2026 | Ready | - | 0 | 474 Sq Ft | AED 1,502,888 | AED 3,173 |
| Jun 18, 2026 | Ready | - | 0 | 471 Sq Ft | AED 1,705,888 | AED 3,624 |
| Jun 18, 2026 | Ready | - | 0 | 564 Sq Ft | AED 1,536,888 | AED 2,726 |
| Jun 9, 2026 | Ready | - | 0 | 531 Sq Ft | AED 1,683,888 | AED 3,173 |
| Jun 4, 2026 | Ready | - | 0 | 474 Sq Ft | AED 1,160,000 | AED 2,449 |
| Apr 20, 2026 | Ready | - | 0 | 374 Sq Ft | AED 1,144,000 | AED 3,057 |
| Feb 16, 2026 | Ready | - | 0 | 378 Sq Ft | AED 1,280,000 | AED 3,386 |
| Feb 13, 2026 | Ready | - | 0 | 474 Sq Ft | AED 1,414,888 | AED 2,987 |
Monthly registered sales in Business Bay
DLD registered transactionsMarket data updated May 12, 2026
| Period | Sales | Avg PSF | Volume | Avg size |
|---|---|---|---|---|
| Jul 2026 | 68 | AED 2,190 | AED 165.8M | 1,099 Sq Ft |
| Jun 2026 | 477 | AED 2,705 | AED 2.2B | 1,419 Sq Ft |
| May 2026 | 403 | AED 3,069 | AED 2.7B | 1,626 Sq Ft |
| Apr 2026 | 560 | AED 3,257 | AED 3.8B | 1,580 Sq Ft |
| Mar 2026 | 494 | AED 2,690 | AED 1.7B | 1,180 Sq Ft |
| Feb 2026 | 761 | AED 2,634 | AED 2.3B | 1,094 Sq Ft |
| Jan 2026 | 976 | AED 2,884 | AED 3.8B | 1,228 Sq Ft |
| Dec 2025 | 1,187 | AED 2,697 | AED 4.3B | 1,142 Sq Ft |
| Nov 2025 | 1,044 | AED 2,528 | AED 3.5B | 1,017 Sq Ft |
| Oct 2025 | 1,164 | AED 2,448 | AED 3.2B | 1,086 Sq Ft |
| Sep 2025 | 1,475 | AED 2,643 | AED 4B | 860 Sq Ft |
| Aug 2025 | 1,647 | AED 2,624 | AED 4B | 838 Sq Ft |
DLD Supply
Official Supply Depth
DLD unit and building registrySupply data updated Jul 8, 2026
Registered units
527
Registry units
527
Buildings
1
Max floors
33
Registry match
100% of registry count
Unit size range
374-8,090 sq ft
Parking bays
496
Registered unit mix
1 B/R111 units · 648 sq ft
NA3 units · 671 sq ft
Studio413 units · 472 sq ft
Property type mix
Flat · 524Shop · 3
Listings
Availability feed
Unit-level pricing and availability are confirmed against the current developer release before you commit.
| Unit type | Size | Lowest asking price | Area PSF (12m) | Buyer note |
|---|---|---|---|---|
| Studio | - | Price on Request | - | Confirm current stack, view, and floor premium |
| 1 Bedroom | - | Price on Request | - | Confirm current stack, view, and floor premium |
| Active resale supply | - | AED 2.1M | - | 1 active listings · observed May 26, 2026 |
Location
Business Bay
Discover the exceptional location of UPSIDE Living in Business Bay, offering unparalleled access to Dubai's finest destinations.
Get DirectionsOverview
About the Project
UPSIDE Living is a completed residential tower by SRG Holding located in the heart of Business Bay, Dubais vibrant canal-side commercial and residential district. The 28-storey building offers a curated collection of fully furnished studio and one-bedroom apartments designed as managed lifestyle products rather than conventional apartment units. Studio apartments range from approximately 470 to 568 square feet, while one-bedroom units provide additional space for professionals seeking a Dubai base. Every apartment is delivered fully furnished with SMEG kitchen appliances, bespoke joinery, smart home integration, and keyless entry, removing the typical fit-out delay and upfront cost for buyers. The amenity programme is structured around wellness and productivity, featuring a state-of-the-art gymnasium, swimming pool with sun deck, sports courts, a running track, landscaped gardens with outdoor patios, coworking spaces, private meeting rooms, and a games room. Construction was completed in February 2023 following a December 2018 start, eliminating all construction risk.
Common Questions
FAQs
What is the starting price for UPSIDE Living?
UPSIDE Living by Srg Holding Limited in Business Bay starts from AED 2,100,000. Prices vary based on unit type, floor, and view. Contact our team for detailed pricing across all available layouts and current promotional offers.
What payment plans are available for UPSIDE Living?
UPSIDE Living offers a flexible payment plan payment structure. Typical plans include an initial booking deposit, installments during construction, and final payment on handover. Our consultants can explain the specific payment schedule and help you plan your investment.
When will UPSIDE Living be completed?
UPSIDE Living is scheduled for completion in 2023. Construction is progressing on schedule. Buyers can track progress through regular developer updates.
Is UPSIDE Living a good investment?
UPSIDE Living by Srg Holding Limited in Business Bay offers strong investment potential. Business Bay is one of Dubai's sought-after locations with consistent demand from both residents and investors. The project's location, developer reputation, and payment plan make it attractive for both end-users and investors seeking rental yields or capital appreciation.
Who is the developer of UPSIDE Living?
UPSIDE Living is developed by Srg Holding Limited, an established property developer in Dubai's real estate market. All developers in Dubai are regulated by RERA to ensure buyer protection.
What amenities does UPSIDE Living offer?
UPSIDE Living offers world-class amenities including Swimming Pool, Gymnasium, 24/7 Security, Covered Parking, Children''s Play Area and 1 more facilities. These amenities are designed to provide residents with a premium lifestyle experience.