Altitude

TL;DR

Altitude de GRISOGONO is a 43-storey branded luxury residential tower by DAMAC Properties in collaboration with de GRISOGONO — the iconic Swiss luxury jewellery house founded in Geneva — positioned directly on the Dubai Water Canal in Business Bay. The building's standout amenities include a full-length podium infinity pool overlooking the canal, UFO Spa and Relaxation Pods, floating therapy pods, solar-powered sun loungers, a beauty bar, an observatory deck, and a basketball court. Targeted for Q1 2028 completion, Altitude is Business Bay's most distinctive jewellery-branded residential proposition.

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Overview

DAMAC Properties has established a leadership position in Dubai's branded residential segment through a series of high-profile collaborations — Versace Home, Fendi Casa, de GRISOGONO, and others — that bring international luxury lifestyle brands into the residential space and create products that appeal to the global buyer's desire for curated living environments. Altitude de GRISOGONO is among the most aesthetically distinctive of these collaborations.

de GRISOGONO is one of Switzerland's most celebrated fine jewellery houses — founded in Geneva in 1993 by Fawaz Gruosi, known for their pioneering use of black diamonds, rough gemstones, and elaborate Opal jewellery. The brand's design vocabulary — rich colour, gemstone luminosity, sculptural form — has been translated into Altitude's residential and amenity design language: the building is conceived as a vertical jewel box, with the Opal gemstone's play of iridescent colour informing interior material selections, lighting design, and amenity architecture.

Altitude rises 173 metres above Business Bay, with residential apartments occupying floors 2 through 35 — upper floors commanding panoramic views of the Dubai Water Canal, Downtown Dubai's skyline, and the Burj Khalifa on the eastern horizon. The building's canal-facing position is not incidental — the view of the water is integrated into the residential and amenity design, with the podium infinity pool extending the full length of the building's canal frontage to create a seamless visual connection between the pool water and the canal beyond.

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Location & Connectivity

Business Bay is Dubai's most commercially active mixed-use district — a master-planned community along the southern extension of the Dubai Water Canal, flanked by Downtown Dubai and the DIFC. Its strategic position at the heart of new Dubai makes it one of the emirate's most consistently in-demand residential and investment locations.

Key Distances from Altitude de GRISOGONO:

• Dubai Canal Waterfront — Direct frontage; canal promenade access for cycling, running, and waterfront dining
• Dubai Mall / Downtown Dubai / Burj Khalifa — Approximately 5–8 minutes
• DIFC (Dubai International Financial Centre) — Approximately 8–10 minutes
• Business Bay Metro Station (Red Line) — Within walking distance
• Sheikh Zayed Road (E11) — 3–5 minutes
• City Walk — Approximately 10 minutes
• Jumeirah Beach / Kite Beach — Approximately 15 minutes
• Dubai International Airport (DXB) — Approximately 15–20 minutes
• Al Maktoum International Airport (DWC) — Approximately 40 minutes

Canal Frontage: The Dubai Water Canal's 3.2 km promenade is one of Dubai's most celebrated urban waterfront experiences — running and cycling tracks, waterfront restaurants, water taxi services, and the visual spectacle of the canal as it winds beneath the pedestrian bridges toward the sea. Altitude's direct canal frontage embeds its residents in this waterfront lifestyle from their ground-level common areas and podium pool.

Business Bay Metro: Business Bay Metro station on the Dubai Metro Red Line is within easy walking distance — providing car-free connections to Downtown, DIFC, the airport, Mall of the Emirates, and the entire Red Line network. For Altitude's professional resident profile, Metro access is a daily convenience that substantively reduces commuting time and cost.

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Architecture & Unit Design

Altitude's design language is a collaboration between DAMAC's development team and de GRISOGONO's aesthetic DNA — a building conceived not merely as a container for apartments but as a physical expression of the jewellery house's design philosophy.

Building Specifications:

• Height: 173 metres
• Total Floors: 43
• Residential Floors: 2nd to 35th
• Completion: Q1 2028
• Branding: de GRISOGONO (Geneva)

Unit Types and Sizes:

| Unit Type | Size Range (sqft) | Starting Price | |-----------|------------------|----------------| | Studio | ~440 – 650 | Enquire | | 2-Bedroom | ~1,000 – 1,600 | Enquire | | 3-Bedroom | ~1,600 – 2,500 | Enquire |

The Opal Design Concept: de GRISOGONO's signature use of the Opal gemstone — known for its unique play-of-colour phenomenon ("schiller") — is the conceptual foundation of Altitude's interior design. Material selections in common areas and amenity spaces reference the Opal's iridescent quality: mother-of-pearl surfaces, translucent stone, and lighting systems that create shifting colour effects reminiscent of the gemstone's luminosity. Each residence features de GRISOGONO-designed furnishing details and material selections that distinguish the building from DAMAC's non-branded inventory.

Interior Specification:

• Premium material selections inspired by de GRISOGONO's gemstone-influenced design vocabulary
• Floor-to-ceiling glazing maximising canal views on appropriate upper floors
• Smart home technology integration
• Premium kitchen appliances and cabinetry
• Luxury bathroom specification with designer fixtures
• Generous balconies on residential apartments

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Amenities & Facilities

Altitude's amenity programme is conceived as an extension of de GRISOGONO's world — a curated environment of luxury, sensory experience, and aesthetic distinction:

The Podium Infinity Pool — Canal-Length Statement Altitude's signature amenity: an infinity pool extending the full length of the building's podium, positioned to look directly over the Dubai Water Canal. The result is a water-to-water visual continuity — pool water flowing seamlessly to the canal beyond — creating a swimming environment of extraordinary visual drama. This is not a standard rooftop pool; it is an architectural gesture that makes the canal part of the building's interior experience.

UFO Spa & Relaxation Pods de GRISOGONO's contribution to Altitude's wellness programme includes the UFO Spa — an experiential wellness environment that extends beyond conventional spa treatments to include floating therapy pods (hydrotherapy suspension tanks providing sensory deprivation and flotation relaxation), and the branded UFO treatment rooms. This is spa-as-experience rather than spa-as-service — an immersive wellness environment consistent with de GRISOGONO's approach to luxury.

Solar-Powered Sun Loungers Solar-powered sun loungers — a technology-forward amenity that allows residents to charge devices while enjoying the pool or garden — reflect Altitude's approach to integrating sustainable technology with luxury living.

Beauty Bar A dedicated beauty and grooming service within the building — for hair, nail, and personal care treatments — eliminates the need to leave the building for beauty appointments and reflects the comprehensive lifestyle services expected at this price point.

Observatory Deck An observatory deck at the building's upper levels provides panoramic views of Dubai's skyline, the canal, and the Gulf horizon — a shared luxury experience for residents and their guests.

Additional Amenities:

• Fully-equipped gymnasium
• Children's play area
• Basketball court
• Landscaped garden
• Dining outlets within the building
• Healthcare center

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Investment Analysis

Business Bay's residential market is characterised by sustained professional tenant demand, canal waterfront premiums, and Metro-connected accessibility — three fundamentals that support above-average yield performance relative to Dubai's residential average.

Core Investment Metrics:

• Canal-Facing Premium: 10–15% above landlocked Business Bay equivalents
• de GRISOGONO Brand Premium: Branded residences command 15–25% secondary market premiums over non-branded equivalents at comparable prices
• Completion: Q1 2028

Branded Residential Premium: de GRISOGONO-branded residences in Altitude will command a demonstrable premium in Dubai's secondary market — the brand's luxury positioning and the uniqueness of the Opal design concept create a differentiation that is visible, marketable, and valued by the ultra-premium tenant and buyer demographics who make Business Bay their home.

Observatory Deck & Full-Floor Corporate Appeal: The observatory deck is a key amenity for corporate clients — a setting for business entertaining with one of Dubai's most spectacular skyline vistas.

Freehold Title: Business Bay is a designated freehold area. All nationalities purchase with full freehold title.

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Why Altitude de GRISOGONO Stands Out

1. de GRISOGONO Brand — Gemstone Luxury Identity de GRISOGONO is one of the world's most recognisable fine jewellery brands. Its involvement in Altitude creates a luxury identity that transcends property marketing — residents are not merely purchasing an apartment, they are acquiring a de GRISOGONO residence, with all the cultural cachet and lifestyle association that entails.

2. Full-Length Canal Infinity Pool — Architectural Masterpiece A full-length podium infinity pool overlooking the Dubai Water Canal is one of Dubai's most extraordinary residential amenity installations. The visual experience — pool water merging with canal water — is a defining lifestyle moment that no photograph fully captures but every resident experiences daily.

3. Floating Therapy Pods — UFO Spa Sensory Experience Floating therapy (sensory deprivation hydrotherapy) is one of wellness tourism's fastest-growing categories. Altitude's inclusion of floating pods within the UFO Spa creates a home wellness experience that guests of the world's most exclusive wellness retreats pay thousands per night to access.

4. Observatory Deck — Dubai's Skyline as a Living Amenity An observatory deck at 173 metres above Business Bay delivers the Burj Khalifa, the canal, Palm Jumeirah, and the Gulf simultaneously in a single panoramic experience. This amenity transforms corporate entertaining and special occasions for Altitude residents.

5. Direct Canal Frontage — Business Bay's Premium Position Canal-adjacent apartments in Business Bay trade at 10–15% premiums. Altitude's direct canal frontage — with the full-length pool reinforcing the water connection — is a permanent asset value driver that cannot be diminished by new supply.

6. Full-Floor Residences — Institutional Demand

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Summary

Signature amenities: a full-length canal-facing infinity pool, UFO Spa with floating therapy pods, solar-powered sun loungers, a beauty bar, an observatory deck, and a basketball court.

Quick Facts:

• Developer: DAMAC Properties + de GRISOGONO
• Location: Business Bay, Dubai Water Canal, Dubai
• Height: 173 metres / 43 floors
• Unit Types: Studios, 1BR, 2BR, 3BR, 2BR Duplexes, Full Floors
• Size Range: 440 – 4,140 sqft
• Completion: Q1 2028
• Key Amenities: Full-length canal infinity pool, UFO Spa, floating therapy pods, solar loungers, beauty bar, observatory deck
• Freehold: Yes — all nationalities