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Project in Business Bay
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77 Shades
Under ConstructionApartmentHandover: Q3 2027
Starting From
AED 1,700,000
Launch starting price, not a live resale listing
Overview
77 Shades is an apartment development by 77 Shades Of Green Development, situated in Business Bay. The residential project is currently under construction and has an anticipated handover in Q3 2027. The property provides a variety of amenities for residents, including an indoor…
Developer
77 Shades Of Green Development
Property type
Apartment
Handover
Q3 2027
Ownership
Freehold
Yoga roomRestaurantsRetail FacilitiesIndoor Swimming PoolLandscaped GardensHealth ClubGymnasiumChildren's Play AreaSecurity
Buyer Intelligence
DLD registered transactionsMarket data updated May 12, 2026
Pricing
From AED 1.7M
Current unit pricing depends on stack, view, floor, and release phase.
Area PSF benchmark
AED 2,509
Business Bay 12-month registered-sales median price per square foot.
Avg AED 2,589 / sqft
Market liquidity
10.8K sales
AED 34.8B traded in Business Bay over the last 12 months.
4,040 sales in 6 months
Off-plan demand
63.3% share
63.3% of Business Bay sales in the last 12 months were off-plan transactions.
Buyer demand signal
Price momentum
+17.3% YoY
Area price-per-sqft movement is a market benchmark, not a return guarantee.
Active module
Transactions
Business Bay recorded 10.8K DLD-registered sales worth AED 34.8B over the last 12 months, with a median price of AED 2,509 per square foot. 63.3% of those sales were off-plan, and prices moved +17.3% year-on-year.
Area PSF benchmark
AED 2,509
Market liquidity
10.8K sales
Off-plan demand
63.3%
Price momentum
+17.3%
Monthly registered sales in Business Bay
DLD registered transactionsMarket data updated May 12, 2026
| Period | Sales | Avg PSF | Volume | Avg size |
|---|---|---|---|---|
| Jul 2026 | 68 | AED 2,190 | AED 165.8M | 1,099 Sq Ft |
| Jun 2026 | 477 | AED 2,705 | AED 2.2B | 1,419 Sq Ft |
| May 2026 | 403 | AED 3,069 | AED 2.7B | 1,626 Sq Ft |
| Apr 2026 | 560 | AED 3,257 | AED 3.8B | 1,580 Sq Ft |
| Mar 2026 | 494 | AED 2,690 | AED 1.7B | 1,180 Sq Ft |
| Feb 2026 | 761 | AED 2,634 | AED 2.3B | 1,094 Sq Ft |
| Jan 2026 | 976 | AED 2,884 | AED 3.8B | 1,228 Sq Ft |
| Dec 2025 | 1,187 | AED 2,697 | AED 4.3B | 1,142 Sq Ft |
| Nov 2025 | 1,044 | AED 2,528 | AED 3.5B | 1,017 Sq Ft |
| Oct 2025 | 1,164 | AED 2,448 | AED 3.2B | 1,086 Sq Ft |
| Sep 2025 | 1,475 | AED 2,643 | AED 4B | 860 Sq Ft |
| Aug 2025 | 1,647 | AED 2,624 | AED 4B | 838 Sq Ft |
Location
Business Bay
Discover the exceptional location of 77 Shades in Business Bay, offering unparalleled access to Dubai's finest destinations.
Get DirectionsOverview
About the Project
77 Shades is an apartment development by 77 Shades Of Green Development, situated in Business Bay. The residential project is currently under construction and has an anticipated handover in Q3 2027.
The property provides a variety of amenities for residents, including an indoor swimming pool, a gymnasium, a yoga room, and a health club. Additional on-site facilities feature landscaped gardens, a children's play area, restaurants, retail facilities, and security.
Common Questions
FAQs
What is the starting price for 77 Shades?
77 Shades by 77 Shades Of Green Development in Business Bay starts from AED 1,700,000. Prices vary based on unit type, floor, and view. Contact our team for detailed pricing across all available layouts and current promotional offers.
What payment plans are available for 77 Shades?
77 Shades offers a flexible payment plan payment structure. Typical plans include an initial booking deposit, installments during construction, and final payment on handover. Our consultants can explain the specific payment schedule and help you plan your investment.
When will 77 Shades be completed?
77 Shades is scheduled for completion in Q3 2027. Construction is progressing on schedule. Buyers can track progress through regular developer updates.
Is 77 Shades a good investment?
77 Shades by 77 Shades Of Green Development in Business Bay offers strong investment potential. Business Bay is one of Dubai's sought-after locations with consistent demand from both residents and investors. The project's location, developer reputation, and payment plan make it attractive for both end-users and investors seeking rental yields or capital appreciation.
Who is the developer of 77 Shades?
77 Shades is developed by 77 Shades Of Green Development, an established property developer in Dubai's real estate market. All developers in Dubai are regulated by RERA to ensure buyer protection.
What amenities does 77 Shades offer?
77 Shades offers world-class amenities including Yoga room, Restaurants, Retail Facilities, Indoor Swimming Pool, Landscaped Gardens and 4 more facilities. These amenities are designed to provide residents with a premium lifestyle experience.