Elevate by Prescott

TL;DR: Elevate by Prescott is a fully delivered 16-storey (G+15) premium residential tower in Arjan, Al Barsha South 3, Dubai. Launched Q1 2023, handed over March 2025. Every unit is Alexa-automated (AC, lighting, security). Amenities span an Olympic-length lap pool, children's pool, water fountain, cinema, game room, health & wellness centre, gym, fire pit, BBQ, club room, cafeteria, bar, and business centre. Payment plan: 20% down, 30% during construction, 50% on handover. Freehold. Arjan's most fully furnished, entertainment-rich residential tower.

Elevate by Prescott at Arjan, Dubai — Dubai's Most Fully Amenitised Smart Home Tower

Elevate by Prescott is one of Arjan's most distinctive and comprehensively amenitised completed residential projects — a 16-storey smart home tower delivered in March 2025 by Prescott Real Estate Development, a specialist Arjan developer with a clear philosophy: every apartment should be fully furnished, fully automated, and fully ready to live in — with no additional investment required by the buyer or tenant from day one.

The development's commercial proposition is straightforward and compelling: 223 premium apartments, each delivered with high-quality furniture, fixtures, fittings, and Alexa-powered smart home automation already installed — plus access to one of the most comprehensive residential amenity suites in the entire Arjan community. For investors, this means immediate rental readiness at handover with zero fit-out expenditure. For owner-occupiers, it means moving in with nothing to arrange. The turnkey format is increasingly the standard for premium Dubai residential projects targeting the mid-market investor and young professional demographic, and Elevate delivers it at a competitive Arjan price point.

Arjan is one of Dubai's most rapidly evolving off-plan markets — a community within Dubailand's Al Barsha South district that is undergoing transition from early-phase development to mature community status. The area benefits from proximity to Dubai Hills Estate, the Dubai Miracle Garden, the Dubai Butterfly Garden, and Dubai Autodrome, creating a lifestyle ecosystem that is both naturally beautiful and entertainingly diverse. Elevate's position in Al Barsha South 3 places it well within the Arjan community proper, with the Miracle Garden directly accessible and major highway connections within minutes.

Location & Connectivity: Arjan's Highway-Connected Premium Address

• Dubai Miracle Garden: Approximately 5–8 minutes by car or a short walk — 150 million blooming flowers across 72,000 sqm, open October to April annually. The world's most extraordinary natural flower attraction is effectively in the building's backyard.
• Dubai Butterfly Garden: Adjacent to the Miracle Garden — 15,000 butterflies in 10 domed environments.
• Sheikh Mohammed Bin Zayed Road (E311): 5–8 minutes by car, enabling rapid access to Downtown Dubai (~25 min), Expo City (~20 min), and Dubai Marina (~20 min via Al Khail Road).
• Al Khail Road (E44): 8–10 minutes — parallel highway to E311, connecting directly to Dubai Hills, Dubai Internet City, Dubai Media City, and Dubai Marina.
• Dubai Hills Mall: 10 minutes by car — 650+ retail and dining brands, cinema.
• Mall of the Emirates / Ski Dubai: 15–20 minutes by car.
• Dubai Autodrome: 5–10 minutes — FIA-Grade 1 circuit, karting, racing.
• Motor City & Carrefour/Spinneys: 5–10 minutes for daily shopping.
• Dubai Marina & JBR Beach: 20–25 minutes.
• Downtown Dubai: 25 minutes via E311.
• Palm Jumeirah: 20–25 minutes.
• Dubai International Airport (DXB): 35–40 minutes.
• Expo City Dubai: 20 minutes south on E311.

Building Architecture & Smart Home Integration

Building Structure: G + 15 residential floors — a 16-storey configuration that provides sufficient height for community views and natural light while maintaining a walkable, human-scale community presence.

Total Units: 223 premium apartments across all residential floors

Unit Types:

• Studios: Compact fully furnished open-plan units
• 1-Bedroom Apartments: Separate bedroom, open living/kitchen, balcony

Alexa Smart Home Automation — Every Unit: The defining feature of every Elevate apartment is its deep Alexa integration — Amazon's voice-controlled smart home platform embedded into each residence:

• Voice-Controlled AC: Temperature and fan speed adjustable by voice command — no manual thermostat interaction required
• Smart Lighting: Full room-by-room lighting control via voice or the Alexa companion app — including dimming, colour temperature adjustment, and automated schedules
• Security: Smart access and security monitoring integrated into the Alexa ecosystem
• Entertainment: Voice-controlled entertainment system activation
• Automation Routines: Custom wake-up, away, and sleep mode routines that adjust the entire apartment's systems simultaneously

This level of voice-command home automation is typically associated with branded residences and premium hotel-managed apartments. Its inclusion as standard in all 223 units at Elevate's price point is a genuine differentiator.

Fully Furnished Delivery: All 223 units include:

• Furniture throughout (living room, bedroom, kitchen)
• Built-in wardrobes
• Fully fitted and equipped kitchen with premium appliances
• Quality bathroom fittings
• Premium flooring throughout
• Window treatments / curtains

Buyers and investors receive a complete, habitable apartment with zero additional investment beyond the purchase price.

Amenities: One of Arjan's Most Comprehensive Suites

Olympic-Length Lap Pool: Elevate's signature outdoor amenity — a full-length lap pool for serious swimmers. Alongside the main pool are dedicated children's pools and an ornamental water fountain feature creating a landscaped water complex.

Cinema Room: A private residential cinema — a properly fitted screening room with tiered seating, projection, and surround sound enabling film screenings and sports events within the building.

Game Room: A dedicated indoor games and entertainment space for residents.

Health & Wellness Centre: A professional wellness facility with a comprehensive programme including therapy and treatment services — positioned alongside the gym infrastructure to create a complete health and fitness hub.

State-of-the-Art Gymnasium: A fully equipped fitness centre with cardiovascular machines, resistance training equipment, and functional training areas.

Club Room: A premium residential lounge and social space for community gatherings, informal meetings, and co-working.

Fire Pit: A social outdoor fire pit area — increasingly popular in Dubai's winter months (November–February) when evening temperatures invite outdoor lingering.

BBQ Area: Equipped outdoor barbecue stations for outdoor entertaining.

Cafeteria: An on-site food and beverage service within the building — ensuring residents have immediate access to coffee, snacks, and light meals without leaving the building.

Bar: A residents' social bar area — an unusual but increasingly popular inclusion in Dubai's premium residential buildings, reflecting the cosmopolitan character of the target resident demographic.

Business Centre: A professional co-working and business support space with meeting rooms, printing, and desk facilities — enabling remote workers and entrepreneurs to conduct professional meetings within their building.

24/7 Security: Comprehensive CCTV and manned security throughout.

Covered Parking: Allocated covered parking for all units.

Kids' Play Area: Indoor and outdoor dedicated children's play zones.

Pricing & Payment Plan

Payment Plan:

• 20% Down Payment
• 30% During Construction
• 50% On Handover

Completed: March 2025 — zero construction risk Title: Freehold — all nationalities.

Developer Profile: Prescott Real Estate Development

Prescott Real Estate Development is an Arjan-focused developer with a growing track record in smart home, fully furnished residential products. The company's Elevate project is its most comprehensively amenitised offering to date, and its March 2025 delivery demonstrates execution capability within a competitive off-plan market. Prescott's approach — delivering fully furnished, Alexa-automated apartments with resort-grade amenities at accessible Arjan price points — has established it as a developer that takes the specification challenge seriously.

Investment Summary

Key metrics:

• 16 floors | 223 fully furnished smart-home units
• Alexa automation: AC, lighting, security — every unit
• Amenities: Olympic pool, cinema, game room, wellness centre, gym, cafeteria, bar, business centre, fire pit
• Location: Arjan — 5 min to Miracle Garden, 20 min to Dubai Marina
• Title: Freehold | Golden Visa eligible
• Developer: Prescott Real Estate Development