Prime Residency 3

TL;DR Summary

• Developer: Prescott Real Estate Development, an established boutique developer known for quality and innovation.
• Location: Al Furjan (Jebel Ali First), Dubai—a mature, family-oriented and highly connected neighborhood.
• Status: Fully Completed, with successful handover achieved in June 2023.
• Building Architecture: A contemporary mid-rise structure featuring a Ground floor, 2 Podium parking levels, and 7 Residential floors (G+2P+7).
• Total Inventory: A well-sized community comprising 292 residential units.
• Unit Types: Exclusively designed Studios and 1-Bedroom apartments, catering perfectly to young professionals and investors.
• Smart Home Integration: Every unit is equipped with fully automated smart home systems, allowing smartphone control of AC, lighting, and keyless entry.
• Key Amenities: Swimming pool, fully equipped gym, multi-purpose lounges, games room, and beautifully landscaped outdoor areas.
• Connectivity: Exceptionally located just a 15-minute walk from the Al Furjan Metro Station, with rapid access to Sheikh Zayed Road.

Introduction to Prime Residency 3

Prime Residency 3 stands as a beacon of modern, tech-forward living within the highly desirable community of Al Furjan. Developed by the esteemed Prescott Real Estate Development, this completed residential project was successfully handed over to buyers in June 2023. Designed with the contemporary urbanite in mind, Prime Residency 3 is a meticulously planned mid-rise development that perfectly balances affordability with premium lifestyle features. The building's architecture, comprising ten storeys (Ground + 2 Podium + 7 Floors), presents a sleek, modern facade that adds a touch of modern elegance to the Al Furjan skyline.

With a total inventory of 292 units, the development focuses exclusively on highly efficient, beautifully appointed studio and 1-bedroom apartments. What truly sets this development apart from its neighbors is its unwavering commitment to technology; it is one of the few developments in its class to offer comprehensive, integrated smart home automation as a standard feature in every single apartment.

The Developer: Prescott Real Estate Development

Prescott Real Estate Development is a highly respected boutique developer in the UAE, known for its strategic approach to building in Dubai's most promising growth corridors. With over a decade of experience, Prescott has carved out a niche by delivering projects that consistently exceed expectations in terms of build quality, design aesthetics, and technological integration, all while maintaining accessible price points.

Their portfolio in Dubai is characterized by the successful "Prime" series, which includes Prime Views, Prime Residency 1 & 2, and Prime Townhouses. Prescott’s reputation is built on reliability; they are known for delivering on their promises and strictly adhering to handover schedules. This commitment to quality and transparency makes investing in a Prescott development a secure and financially rewarding decision.

Location: The Vibrant Community of Al Furjan

Al Furjan is a mature, master-planned community developed by Nakheel, strategically located in the bustling Jebel Ali district of Dubai South. The name, which translates to "a collection of homes," perfectly encapsulates the warm, neighborhood-centric vibe of the area. It is a community that successfully blends the tranquility of suburban living with the vital infrastructure required by modern city dwellers.

Prime Residency 3 is situated in a prime pocket of Al Furjan, ensuring residents are enveloped in convenience. The area is exceptionally well-serviced by the Al Furjan Pavilion and Al Furjan West Pavilion, which serve as the community's retail and social hubs. Here, residents have immediate access to major supermarkets, pharmacies, medical clinics, cafes, and diverse dining options. Furthermore, the community is deeply family-friendly, featuring extensive landscaped parks, cycling tracks, and close proximity to highly regarded educational institutions, such as The Arbor School, which is just an 8-minute drive away.

Superb Connectivity and Transit Options

In Dubai's fast-paced environment, connectivity is paramount, and Prime Residency 3 excels in providing seamless access to the rest of the city. The development benefits immensely from Al Furjan’s highly developed transport infrastructure, making it an ideal base for daily commuters.

• Public Transport: The most significant asset for residents is the proximity to the Al Furjan Metro Station (on the Route 2020 extension of the Red Line). Located just a 15-minute walk from the building, the metro provides a reliable, traffic-free commute to major employment hubs like the Dubai Multi Commodities Centre (DMCC) and Dubai Media City.
• Road Networks: For motorists, Prime Residency 3 offers rapid access to Dubai's major arterial highways, primarily Sheikh Zayed Road (E11) and Sheikh Mohammed Bin Zayed Road (E311).
  • 12 Minutes: Ibn Battuta Mall, offering vast retail, dining, and entertainment, including a multiscreen cinema.
  • 20 Minutes: The vibrant waterfront lifestyle of Dubai Marina and Jumeirah Beach Residence (JBR).
  • 20 Minutes: Expo City Dubai and Al Maktoum International Airport (DWC), highlighting the area's strategic importance for future growth.

Smart Home Living and Unit Configurations

Prime Residency 3 was designed from the ground up to cater to the tech-savvy generation. The integration of cutting-edge smart home technology is a defining feature of the development. Every apartment is equipped with fully automated systems that allow residents to seamlessly control air conditioning, lighting, and secure keyless door locks directly from their smartphones, ensuring a living experience that is both highly convenient and energy-efficient.

The 292 residential units are thoughtfully divided into two main categories:

• Studios (approx. 380 – 460 sq. ft.): These units are masterpieces of spatial efficiency. They feature open-plan layouts that maximize natural light, fully equipped modern kitchens with premium appliances, and well-appointed bathrooms. They are perfect for single professionals or frequent business travelers.
• 1-Bedroom Apartments (approx. 794 sq. ft.): Offering distinct separation between living and sleeping areas, these units provide ample space for couples. They feature large living rooms, en-suite bedrooms with built-in wardrobes, and spacious balconies.

Notably, Prescott offered the units on the 5th, 6th, and 7th floors as "Signature Fully Furnished" apartments, providing an ultra-luxurious, move-in-ready option featuring bespoke interior design and premium furniture packages.

Comprehensive Lifestyle Amenities

Despite its boutique focus on studios and 1-bedrooms, Prime Residency 3 offers a suite of resort-style amenities that foster a vibrant, social, and healthy community atmosphere.

• Leisure and Recreation: The podium level boasts a beautifully designed outdoor swimming pool, surrounded by a landscaped sun deck—the perfect place to unwind after a busy day.
• Health and Fitness: A state-of-the-art, fully equipped gymnasium is available exclusively for residents, eliminating the need for expensive external gym memberships.
• Social Spaces: The building features uniquely designed multi-purpose lounges and a dedicated games room, providing excellent spaces for residents to socialize, work remotely, or entertain guests.
• Convenience: The development includes secure, covered podium parking for all residents, alongside an elegant entrance lobby featuring 24/7 security and concierge services.

Investment Value and Market Context

As a completed project, Prime Residency 3 represents a highly attractive, zero-risk investment opportunity with immediate income-generating potential. The strategic focus on studios and 1-bedroom apartments aligns perfectly with the highest rental demand demographic in Al Furjan.

The market has recognized the value of the smart home features and excellent build quality, leading to strong capital appreciation.

For landlords, the proximity to the metro station ensures incredibly high occupancy rates and robust rental yields. The smart home features and fully equipped kitchens allow these units to command premium rental prices compared to older stock in the area, solidifying Prime Residency 3 as a top-tier asset for ROI-focused investors in the Dubai South corridor.

Conclusion

Prime Residency 3 by Prescott Real Estate Development is a masterclass in modern, efficient urban living. By successfully integrating comprehensive smart home technology into beautifully designed, affordable apartments, the developer has created a highly unique product in the Al Furjan market.